Young Greatness, born Theodore Jones, began his rap career a little over a decade ago. When his father passed in 2000, Greatness found himself at a crossroad between the all-too-familiar struggle of hustling in the streets and aiming to secure a better life for his family. Determined to not become another statistic, Young Greatness turned his grief and hunger into fuel as he felt the music industry beckoning. Eager to make a name for himself, Greatness spent countless hours in the studio perfecting his craft. Intent on making a lasting impression, Greatness developed his writing and diversified his delivery styles; playing with different sounds became an outlet to work through complex emotions while learning what sounds resonated most with his listeners. Like many other young MCs, Greatness was deeply influenced by Jay-Z and seemed to exude Hov’s work ethic and confidence as his popularity grew from the St. Bernard Housing Projects to the entire city of New Orleans. The NOLA native was naturally recognized by his peers for his undeniable talent and the soul he put into his rhymes.
After the catastrophic hurricane Katrina brought the city to its knees, Greatness relocated to nearby Houston, Texas. It was here that he and his friends pooled money to secure studio time, which in turn brought him to the attention of Houston legends Bun B, Mike Jones, and Trae Tha Truth. Soon after expanding his fan base in Texas, Greatness captured the attention of the Bomb Squad (Michael Jackson, Will Smith, and Jay-Z) with his unrivaled work ethic and dedication.
It was at this point that Greatness teamed up with DJ Infamous for the release of Trap Jumpin’ 2.0, a solo mixtape that brought Greatness to the attention of many music executives for the first time. With over 49K downloads and streams, Greatness experienced the first taste of success to come.
Following this project, many labels began inquring into the activity of the young artist. In a time during which not many independent artists were landing major features, Greatness had massive success with singles like “Rollie On My Wrist” (feat. Meek Mill), “Buku” (feat. Juvenile) and “Shooter” (feat. Pusha T). During the transitory period of his rising notoriety, Greatness relocated to Atlanta to further improve his industry reach and network. After the widely popular release of “Real N*ggas Back”, a collaboration with Uncle Murda, Greatness inked a deal with Quality Control in February 2015. Along with the announcement of signing, Greatness released another hot single entitled “Yea” featuring Quavo of the Migos.
Originally released on the first installment of the “I Tried To Tell ‘Em” mixtape series, “Moolah”, a Jazze Pha production, received tremendous success as a single and is Greatness’ best-selling song to date. This song peaked at number 85 on the Billboard Hot 100 and at number 35 on Billboard’s Hot R&B/Hip-Hop Songs chart in addition to being certified Gold by the RIAA in September 2016. “Moolah” was named one of the Best 30 Songs of 2016 by Rolling Stone. Acquiring national acclaim for his extremely catchy song, Greatness performed this melodic trap hit record on The Late Show with Stephen Colbert Summer 2016.
Following the success of “Moolah”, Greatness was mentored and co-managed by global icon Akon. He released “I Tried To Tell ‘Em 2” in late 2016 and continued touring for many months into 2017. During this period, Greatness was on Birdman’s radar. After careful consideration, Greatness moved from Quality Control to Cash Money in Spring 2017. In October 2017, Greatness applied pressure yet again with “Bloody Summer“, a 15-track album featuring singles “Drugs and Money” and “Doubt Me”. He has revived New Orleans-styled melodies with Drumma Boy production for single “We Rollin””, which also pays tribute to the support Greatness receives in Houston.
Along with the generous support of Cash Money, Greatness is releasing new music under his New Orleans-founded label, Mile High Music Group and is anxiously preparing for a new album. His latest single “Paper” is available until then.